Challenges to be sponsored

Everyone is familiar with some brands that usually support causes such as a marketing strategy: “If we reach a specific value (X) do Y and Z. In sponsoring the challenges of a company promises a fixed amount to help a cause in exchange for a series of objectives related to social media. The common objectives are to achieve a certain number of followers or a specified number of shares on a specific content.

Initiatives sponsored by companies in the digital network are important for two reasons: non-profit organizations do not have to invest in a complex site or application can cause expensive and benefit from access to the corporate marketing machine corporatist improving the image and by re-branding.