Develop strategies to identify and promote the city

The citymarketing is a specialty marketing, to develop strategies to promote cities in the world. This new trend is born by the great importance of today have taken the city as new actors in international competition in the capital and the market.

The citymarketing is considered the urban marketing, which aims to develop strategies to identify and promote the competitive advantage of each city against another to attract tourism and investment promotion through a series of internal marketing and externally. Its main objective: to develop and position a positive image of the city.

In the current framework could be expanded and redefined the concept as a management tool that eclipses strategic planning postmodern city, the overhaul of the city, the participation of citizens to obtain an “ideal city” and get a better quality of life and then, if to be internationally competent.

Many governments have confused the strategy and have dedicated their management to communicate the wonders performed without even the possibility of involving citizens. Others have made a logo representing “soulless” to “sell” the city, full of tourists and attract investment, without listening to people in their desire to town.

Today, the public is higher than the management capacity of governments and, therefore, the citymarketing emerges as a common denominator among government, citizens and external audiences, where the key is that leaders of acquiring ” design thinking “to address the issues of the city, understand their needs and desires, and to refine the set of solutions and realize your dreams, in a constant dialogue open.